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El Nady

In Cairo, community sporting clubs—known as ‘El Nady’— are a deeply ingrained in the city’s culture. They’re where neighbourhoods meet and kids spend their formative years.

El Nady was in the inspiration for our Fall/Winter 2024 collection and we brought some of our friends to Cairo to experience El Nady firsthand—now through the campaign, seasonal collection, and limited edition football jersey, we aim to bring that spirit to you.

Photography by Mohamed Sherif | Video by Denim & BYNK Media
Cairo

“Growing up in Cairo, El Nady shaped the first 12 years of my character, witnessing everyone of my firsts.

Where I took my first punch.
Where I smoked my first cigarette.
Where I had my first kiss.

Where we celebrated making the senior team, and opened acceptance letters to schools that would scatter us around the world.

A decade of lifelong friends messing around, having each other's backs, laughing, crying and everything in between. The joys and angst of childhood, all by the bench behind el piscine el adeem.”

— Rami Helali, co-founder and CEO
Rami

Rami wears the Heavyweight Box Crew and Anti-fit Denim.
Cairo

May wears the Leila Cardigan and Short Sleeve Jersey.

Shop the Limited Edition El-Nady Jerseys
Short Sleeve

Kotn SS Soccer Jersey In Racing Green

Longsleeve

Kotn LS Soccer Jersey In Marshmallow/Plum
Cairo

Dave wears the Buma Trouser and Short Sleeve Jersey.
Cairo

Zainab wears the Plaza Trouser, and Long Sleeve Jersey and Noor wears the Long Sleeve Jersey and Radio Skirt.
Cairo

Dave wears the Field Cap, Soad Foulard, and Short Sleeve Jersey. Kareem wears the Long Sleeve Jersey.
Cairo

Sherief is holding the Short Sleeve Jersey.

Shop the FW24 Collection

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